V
VICTORIA
LOZANO-ESPARZA, PhD
+ UX RESEARCH
+ COMPETITIVE INTELLIGENCE
+ PRODUCT | PROJECT MANAGEMENT
+ SOFTWARE PRODUCT DEVELOPMENT
+ SaaS
V
ABOUT ME
I thrive on spearheading innovative projects, guided by a data-inspired decision-making mindset, teamwork, friendliness, and respect. My background in behavioral science fuels my deep passion for the convergence of psychology, technology, and innovation. I firmly believe that data empowers decisions and have made it a cornerstone of my approach. In my downtime, I relish playing the guitar, tennis, padel, and challenging myself with chess matches.
Let's connect and explore shared interests and potential collaborations!
Skills
INTERVIEWS
ETHNOGRAPHY
FOCUS GROUPS
USABILITY TESTING
DATA ANALYSIS & SYNTHESIS
RESEARCH DESIGN
JOURNEY MAPPING
USER STORIES
SURVEYS
GOOGLE ANALYTICS
STATS
R
PROJECT MANAGEMENT
AGILE
MARKET RESEARCH
Portfolio
Experience
2022-2023
UX Researcher - FinTech
Paystand
In this seven course specialisation, I am designing a menu and payment app with a responsive website focused on a café business in my city. I apply the design process from beginning to end: empathising with users, defining their pain points, creating personas and user stories, generating ideas for design solutions, building wireframes, low-fidelity and high-fidelity prototypes in Figma or Adobe XD, and test my designs.
2023
Google Analytics Professional Certificate
Case Study Project
In this eight course specialisation, I am completing a case study where I generate research questions, prepare, process, analyse, visualise and act on the data from the case study. To clean, organise, analyse, visualise, and report data, I am learning the programming language R and SQL.
2020-2022
Research and Development
Project Manager - Biotechnology
Horus Light S.A. de C.V.
In this scientific project, I contributed to each phase including business development through B-2-B, proposals, webpage and branding, stakeholder management, and project and product development in start-up environment within the biomedical and veterinary sector. The objective was to investigate the olfactory abilities of dogs to detect human diseases, specifically, COVID-19.​
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2020
Market Researcher
Kudos Health
In this role as market researcher, I recruited, screened, and interviewed professionals from the biotechnology and pharmaceutical sector for a brand awareness market study through CATI based surveys. I was in a team of 500 highly experienced, articulate interviewers operating into over 120 countries. I was attentive to detail and project objectives by screening eligible respondents, making sure the research was relevant to them and target industries.
2016-2020
Behavioral Science Researcher
King's College London
In this four year project, I led an investigation with qualitative methods and coordinating all project milestones about bullying and harassment practices in elite track & field, and its relationship with the organisational culture, psychological safety, and the work environment of one of the most important sports organisations in Jalisco, Mexico.
2018
Market Research Analyst - Healthcare Strategy Consulting
Mansfield Advisors
In this healthcare consulting project, I was in charge of primary and secondary research about veterinary insurance practices through direct contact with clients and desk-based research on Nordic and European countries. I was a dedicated team member assisting managers to present relevant research data to clients, contributing to the maintenance of its 85% client repeat rate.
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Connect!
Here you can connect more with me. If you are interested in knowing more about my work, profile, or discuss UX projects, here is the place!